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28 Hägervägen
Enskede, Stockholms län, 122 39
Sweden

076-281 33 86

fe:male store is a Cool Colourful Raw Femininity Unisex Fashion & Accessories store with a touch of inspiration from Korean streetstyle. For people that likes it different and not afraid to stand out from the crowd.

fe:male store blog

fe:male store blog is where you find the latest updates about fashion, new products and creativity and also the process of building a brand as an entrepreneur and what obstacles you can come across. Join our community!

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MR DENIM

Jasmine Furelid

I never really do any creative amazingness for men so I thought It's time to start! I love denim and it never goes out of style. So I created a pretty chilled casual look. Triple that shirt, jacket and jeans up and you are ready to go!

Don't miss out all the discount offers you can get on fashionbeans.com Who wouldn't want to look fresh for less moneeeyyzz :)

 

Click HERE to look fresh for less!

Let me know how you create your denim looks, I would love to see!

 

Bucket hat: Topman, S/S shirt: New Look, Bag: American Apparel, Sunglasses: Mango, Jacket with fur collar: Levis, Zalando, Socks: Topman, Shoes: Selfridges, Patched Parka: River Island

 

JF x VISUAL MARVELRY

Jasmine Furelid

Images by Agenda The Visual Marvelist at www.visualmarvelry.com

And we did it again! Working with Agenda is always a pleasure. This was my leaving present after 9 years in London. My journey began with Agenda taking my first professional photograph ( see our journey in pictures HERE! ) and he also ended an era in my life by creating the most beautiful photographs, catching my soul in four amazing pictures.

Im grateful to have met such a talented and great human being.  Im sure we will do more shoots in the future, until then enjoy these for now... :) 

 

Thank you Agenda! 

XO

JF x CURTIS JEHSTA

Jasmine Furelid

Photography: Curtis Jehsta


Jumpsuit: Dickies, Ebay

Boots: Beyond Retro

Hat: H&M

Jacket: Rokit

Belt: H&M

I'M SORRY...

Jasmine Furelid

                                           Photography: Joshua Brathwaite

                                           Photography: Joshua Brathwaite

So here I am, in my flat...In Stockholm, Sweden. I did it! Can you believe after 9 years in London I moved back to my hometown and I can tell you it went really quick. I resigned, I packed my bags and I just left. I left a life I built for 9 years, from my 20s to my 30s. One of the most important eras in your life where you also develop the most as a person, mentally and spiritually. I left the best years in my life behind. Or... not behind, more like memories that I will cherish forever. Sometimes I think about it and smile and sometimes I think about it and miss it dearly.

Moving countries can be hard and difficult and also cost you a bit of money, especially if you don't know when you will have a job next. Without any savings I decided to leave, call me stupid but I did what my heart told me...

After 1 1/2 week I actually manage to get a job believe it or not. A massive relief! I'm now working as a sales assistant/visual merchandiser in central Stockholm. At least now I have an income and workmates I like, good vibes only! And that is so important to me. As my brother said, everything will be ok in the end and he was right. Now I just have to sort out every other little thing and then hopefully everything will work itself out. And for this reason I want to apologise, apologise for being absent.

I'm also trying to find a focus in what I do. It is very hard since I want to do so much but I cant do everything all at once. How can you be here but at the same time you are somewhere else...?  Apologise for my absent but my head exploding with new things, new adventures and new emotions...

Thank you for still supporting even though my absent. I appreciate your presence from the bottom of my heart and soon I will be back to normal...

I'm sorry, work in progress... 

JF

JF X SOMERSET HOUSE

Jasmine Furelid

Lately I been keeping it quite simple. Nice to have a little change sometimes but then again you know me, I like to switch it up every day so its all depending on my mood :) 

My rings are essentials for me! If I don't wear them when Im walking out from my house, I feel naked! Its crazy and I know there is other big problems in the world but I always have to go back and get them haha

These soft and straight fit vintage Gucci jeans are one of my favourites. They're colourful, cool and sit very comfortable. The blue leopard pattern is pretty sick if you ask me. This look is quite casual and streetwear ( even if I hate that word ) so I match it up with my boots to tone down the casual look.

I recently bought this heavy knitted top in Zara. Yet again this was a bargain, just the way I like it!

Trousers: Vintage Gucci ( Camden Market )

Earrings: Forever21

Top: Zara

Hair: Fringe by Moi, Ponytail extensions Paks

Photography: Dominika Wojciechowska


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BROWN SHINE

Jasmine Furelid

Lately I been into matching sets and I manage to find this little cute bargain on Ebay for £5! #EbayAddict

I thought I would show it off for you guys :) The material is so soft with a sparkly kind of tone in brown/green shine.

Since its pretty 80's I decided to break it off with a grey hoodie and a cropped top in the same colour. You can dress it up or dress it down, here I decided to wear a chunky boot but works with trainers or high heels aswell. 

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Be matchy matchy and rock you suitset like a queen that you are...

OWN IT!

2 Piece Suit: Ebay

Hoodie: H&M

Cropped top: Primark

 

Photography: Dominika Wojciechowska


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TWISTED

Jasmine Furelid

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I'm TWISTED and so is my Marc By Marc Jacobs dress. My favourite piece from my uniform, the most comfortable fabric ever and it feels like you walking around in your very oh so stylish pyjamas.

This dress is pretty striking and colourful so I wear just some plain Adidas old school Stan Smiths with it. If you want a jacket to match up with it I would probably also say something more plain. Like a black bomber jacket or something, that would do the trick :)

Photography: EllaSadika.com

Dress: Marc By Marc Jacobs

Trainers: Adidas, Stan Smith

Customised necklace: Order personalised one HERE!


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FUR x SILK

Jasmine Furelid

If you been following my journey you know I do love my colors. So when I started my new job as a sales assistant in Marc by Marc Jacobs a few months back I was thrilled to pick my colourful uniform! Fall 2014 collection is one of my favourite because is totally out there. Riiight up my street!

This dress is in silk and quite rigid. What I love about this is that its a 1960's cut on it. It also have two pockets in the front and it fits like a dream! I like to mix this edgy colourful dress up with a pair of fishnet tights and some football socks, obvs! And to get that ruffness to it  ( since I dont like looking cute :P ) I wear my all time favourite Cat Colorado Boots.  It is also very cold in London right now so what is more perfect then a vintage fur!

Photography: EllaSadika.com

Dress: Marc By Marc Jacobs

Fur: Portobello Market

Boots: Cat Colorado Boots

 

Want to see more of how I wear my Marc By Marc Jacobs Uniform?

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COLOURFUL CLAW

Jasmine Furelid

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Is that time again people, this grey weather got to me now real bad! I therefore spice it up with a little bit of colour, off course! Yet again another colourful piece from Marc By Marc Jacobs with a real pyjama feel :)

Also fur always works for this cold weather and I think it can make an outfit a little bit more fancy. Here I'm wearing my Levis baggy straight cut mens jeans ( yes mens jeans, I love them! ) with a folded up edge. To make the outfit slighty more poppin I added a pair of fishnet tights underneath.  I fell inlove with this street art wall in Brick Lane. Paper butterflies what more can you ask for :) !


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TRIPLE DENIM

Jasmine Furelid

We all know about double denim but what about triple denim?! Thats more like it ey :) SInce you know I like to spice it up a bit more and make it more my own I decided to go for  triple denim look. A denim jacket from Primark on top of a vintage denim jacket from GAP.

Recently I been very into a straight loose fit and here I am wearing vintage mens Levis from Rokit in a bigger size then normal. I need a belt to keep them up :) Since the fit of the denim are pretty baggy, spice it up with a more feminine belt to balance it. I wear neat trainers since the trousers are so straight and baggy it breaks it off good and here I choose a pair of New Balance.

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Last but not least, JEWELLRY! Mainly rings and bangles.

Show me your tripledenim outfits! I want to see how you rock it :)

 

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